AI Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/ai/ Digital Marketing News: customer experience, social, mobile marketing Thu, 07 Mar 2024 12:10:32 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png AI Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/ai/ 32 32 Playable ads drive 20x more installs than banners https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/ https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/#respond Tue, 12 Mar 2024 08:09:00 +0000 https://www.marketingtechnews.net/?p=109462 Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/feed/ 0 Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/#respond Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/feed/ 0 Storyblok partnership to transform international marketing with AI-driven localisation https://www.marketingtechnews.net/news/2024/jan/24/storyblok-partnership-to-transform-international-marketing-with-ai-driven-localisation/ https://www.marketingtechnews.net/news/2024/jan/24/storyblok-partnership-to-transform-international-marketing-with-ai-driven-localisation/#respond Wed, 24 Jan 2024 08:01:00 +0000 https://www.marketingtechnews.net/?p=109380 As new research reveals a significant amount of businesses are missing out on global opportunities by failing to go multilingual, enterprise CMS leader Storyblok has partnered with Lokalise, a AI-powered translation tool to enable brands to localise content faster and easier than ever before.  Lokalise is a continuous localisation and translation management platform that leverages AI... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/24/storyblok-partnership-to-transform-international-marketing-with-ai-driven-localisation/feed/ 0 Gartner’s 2024 CMO predictions: The double-edged sword of generative AI https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/ https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/#respond Wed, 03 Jan 2024 11:50:29 +0000 https://www.marketingtechnews.net/?p=109348 Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/feed/ 0 The future of marketing: 3 key trends set to transform the European landscape in 2024 https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/ https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/#respond Fri, 22 Dec 2023 07:15:00 +0000 https://www.marketingtechnews.net/?p=109338 Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/feed/ 0 79% of top marketing executives report boost in ROI using AI tools https://www.marketingtechnews.net/news/2023/dec/05/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/ https://www.marketingtechnews.net/news/2023/dec/05/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/#respond Tue, 05 Dec 2023 08:08:42 +0000 https://www.marketingtechnews.net/?p=109279 BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment. Building on this success, 64% plan to integrate more tools into their workflow in the future.... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/05/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/feed/ 0 85% of consumers not interested in using AI https://www.marketingtechnews.net/news/2023/nov/21/85-of-consumers-not-interested-in-using-ai/ https://www.marketingtechnews.net/news/2023/nov/21/85-of-consumers-not-interested-in-using-ai/#respond Tue, 21 Nov 2023 22:09:54 +0000 https://www.marketingtechnews.net/?p=109265 There is a stark disconnect between what brands believe consumers want and what they really need from their online shopping experience this holiday season, according to research from Storyblok, a content management system (CMS) category specialist. Despite global fanfare surrounding ChatGPT, a global survey of 1,000 consumers reveals that 85% aren’t interested in using AI... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/21/85-of-consumers-not-interested-in-using-ai/feed/ 0 55% of marketers report managing more than 1,000 assets and five channels  https://www.marketingtechnews.net/news/2023/nov/20/55-of-marketers-report-managing-more-than-1000-assets-and-five-channels/ https://www.marketingtechnews.net/news/2023/nov/20/55-of-marketers-report-managing-more-than-1000-assets-and-five-channels/#respond Mon, 20 Nov 2023 16:43:13 +0000 https://www.marketingtechnews.net/?p=109262 Enterprise CMS Storyblok‘s survey of 500 senior marketers has revealed that marketers are increasingly becoming overwhelmed by the volume of assets and communications channels they need to manage.  The increasing complexity of marketing is leading to more mistakes and time lost to admin tasks. For example, 37% of marketers say they spend between 5-10 hours each... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/20/55-of-marketers-report-managing-more-than-1000-assets-and-five-channels/feed/ 0 88% of marketing and event professionals are using AI https://www.marketingtechnews.net/news/2023/nov/07/88-of-marketing-and-event-professionals-are-using-ai/ https://www.marketingtechnews.net/news/2023/nov/07/88-of-marketing-and-event-professionals-are-using-ai/#respond Tue, 07 Nov 2023 08:07:38 +0000 https://www.marketingtechnews.net/?p=109232 Kaltura, a video experience cloud firm, has released a new report titled ‘Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams‘. Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of AI’s influence on the marketing and events industry, exploring how they... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/07/88-of-marketing-and-event-professionals-are-using-ai/feed/ 0 Clevertouch creates European consultancy and empowers marketers with AI marketing automation https://www.marketingtechnews.net/news/2023/oct/23/clevertouch-creates-european-consultancy-and-empowers-marketers-with-ai-marketing-automation/ https://www.marketingtechnews.net/news/2023/oct/23/clevertouch-creates-european-consultancy-and-empowers-marketers-with-ai-marketing-automation/#respond Mon, 23 Oct 2023 12:00:39 +0000 https://www.marketingtechnews.net/?p=109201 Clevertouch Marketing, a marketing technology consulting and service provider, has formed a new strategic team to drive customer conversion from martech across its European client base. This, in conjunction with new AI product development in its proprietary Momentum software, will bring productivity in martech to the forefront, at a time when marketers need it most... Read more »

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