ECommerce Archives - Marketing Tech News

Playable ads drive 20x more installs than banners

Duncan MacRae — Tue, 12 Mar 2024 08:09:00 +0000

Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per... Read more »

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Study underlines consumers’ concern over fake reviews

Duncan MacRae — Wed, 10 Jan 2024 14:02:00 +0000

Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands. The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands... Read more »

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Online shopping habits show resilience as Brits plan around Black Friday

Duncan MacRae — Mon, 21 Nov 2022 16:47:47 +0000

74% of UK shoppers said they are likely to shop online on or around Black Friday this year, a rise from 63% in 2021, according to a survey from commerce media company Criteo. While speculation about the sheer scale of this year’s Black Friday compared to previous years remains, it seems Black Friday will play... Read more »

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Customers willing to sacrifice delivery and brand loyalty for quicker path to purchase online

Duncan MacRae — Tue, 08 Nov 2022 08:47:31 +0000

As post-pandemic consumer expectations continue to skyrocket, so too does their need for digital shopping speed. Nearly one-half of U.S. online shoppers now say it’s more important for them to be able to buy something quickly than it is to have a large selection of items to choose from, according to the inaugural eCommerce Trends... Read more »

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25% of UK’s leading brands charge consumers for returning online purchases

Duncan MacRae — Tue, 18 Oct 2022 14:37:08 +0000

A quarter (25%) of the UK’s leading brands such as Zara and Boohoo are now charging shoppers to return purchases they have made online; a year-on-year increase of 14%. The State of Operations Experience Management Study Series 2022, conducted by parcelLab, the Operations Experience Management platform, found that of those consumers being charged for making... Read more »

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72% of shoppers more likely to return to brands with strong online communities

Duncan MacRae — Wed, 20 Oct 2021 09:13:00 +0000

Almost three-quarters (72%) of the consumers are more likely to return to a brand that creates a strong online community, This is according to a study by Amity, a tech platform that powers in-app social experiences, which highlights the importance of brands creating online communities to engage with their customers. The research also found that... Read more »

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Half of UK consumers plan to do Christmas shopping exclusively online

Duncan MacRae — Tue, 19 Oct 2021 10:46:00 +0000

48% of consumers in the UK plan to shop exclusively online ub the run up to Christmas 2021. A survey of more than 1,000 consumers by recommendation platform Outbrain revealed that only 6% of consumers plan to shop exclusively in-store. The news comes as the UK high street attempts to recover from the COVID-19 pandemic... Read more »

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How to reduce shopping cart abandonment rates

Duncan MacRae — Tue, 14 Sep 2021 10:35:39 +0000

The customer experience is essential for improving conversion rates in the e-commerce market. It’s important to make the buying and checkout process as simple as possible, creating fewer barriers to a complete sale. While online sales have become the new normal for quick and efficient shopping, there’s still room for improvement and growth. Here, we... Read more »

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Quarter of British consumers still prefer in-person shopping experience

Fin Strathern — Fri, 10 Sep 2021 12:56:22 +0000

A quarter of British consumers said they would be more likely to buy items they find challenging to buy online if they could ask questions and get advice in-person. The data comes from new research by ecommerce tech firm Ve Global and it also found the products consumers find most difficult to buy online. Clothing... Read more »

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Customers lack faith in brands protecting them from fraud

Duncan MacRae — Thu, 26 Aug 2021 14:15:04 +0000

Half or UK retailers believe they are doing everything they can to prevent e-commerce fraud, but far less consumers (17%) share their confidence. The stark disconnect between retailers and shoppers on the matter of online shopping fraud has been highlighted by new European and US data released by Riskified, an e-commerce enablement and fraud-prevention solutions... Read more »

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