brand Archives - Marketing Tech News

Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity

Mon, 11 Mar 2024 08:36:00 +0000

Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo. The video... Read more »

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Emotional digital ads drive brand lift and recall

Mon, 24 Jul 2023 12:22:40 +0000

Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more... Read more »

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40% of marketers expect increase in brand safety concerns

Tue, 03 Jan 2023 10:46:05 +0000

Mediaocean, a mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech... Read more »

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Brand switching is rife amidst the cost of living crisis

Tue, 11 Oct 2022 11:30:48 +0000

Nearly two in three (65%) marketers have had their budgets cut in line with rising costs across the business they work for, while 69% believe brand switching is becoming more commonplace, according to new research from Ello Group. The cost of living crisis has also resulted in consumers being forced to cut back, with the... Read more »

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Why 2022 is the year of ‘relationship marketing’

Tue, 28 Jun 2022 21:01:41 +0000

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers across the UK interact with a brand on multiple channels, oftentimes unpredictably.... Read more »

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Setting the bar as a trusted brand

Tue, 15 Feb 2022 19:28:34 +0000

The consumer packaged goods (CPG) industry is a tough one. Highly competitive, crowded, and frequently driven by price. Now producers are being put under even greater pressure, as consumers increasingly only want to buy from brands that they feel align with their own values. With people becoming more aware of what they are putting into... Read more »

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The Coca-Cola Company unveils fresh brand platform for Coca-Cola trademark

Thu, 07 Oct 2021 09:58:00 +0000

Coca-Cola has unveiled a new global brand philosophy and platform called Real Magic, which invites everyone to celebrate the real magic of humanity. The platform refreshes the brand’s trademark promise – to unite and uplift people every day – with renewed relevance for the world we live in today. The platform is built from lessons... Read more »

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