martech Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/martech/ Digital Marketing News: customer experience, social, mobile marketing Sat, 02 Mar 2024 12:59:51 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png martech Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/martech/ 32 32 Number of CMOs responsible for sales enablement has doubled over the past year  https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/ https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/#respond Fri, 08 Mar 2024 08:59:00 +0000 https://www.marketingtechnews.net/?p=109457 Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to 19% in 2023.   The research, conducted in collaboration with the martech and sales enablement educator LXA, identifies a trend concerning a shift in sales enablement... Read more »

The post Number of CMOs responsible for sales enablement has doubled over the past year  appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/feed/ 0 Worldwide martech industry valued at £252.65bn https://www.marketingtechnews.net/news/2021/nov/01/worldwide-martech-industry-worldwide-market-figure-valued-at-252-65bn/ https://www.marketingtechnews.net/news/2021/nov/01/worldwide-martech-industry-worldwide-market-figure-valued-at-252-65bn/#respond Mon, 01 Nov 2021 07:57:08 +0000 https://marketingtechnews.net/?p=107514 The martech industry has been valued at $344.8bn (£252.65bn), according to a report released by Moore Kingston Smith, a UK multidisciplinary professional services firm. New research from Moore Kingston Smith in collaboration with the MarTech Alliance assesses the state of marketing technology (the range of digital tools and software that marketers use to achieve their... Read more »

The post Worldwide martech industry valued at £252.65bn appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2021/nov/01/worldwide-martech-industry-worldwide-market-figure-valued-at-252-65bn/feed/ 0