CTV Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/ctv/ Digital Marketing News: customer experience, social, mobile marketing Sat, 02 Mar 2024 12:55:10 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png CTV Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/ctv/ 32 32 Vevo teams up with PubMatic to expand programmatic buying across its CTV network https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/ https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/#respond Wed, 06 Mar 2024 07:54:00 +0000 https://www.marketingtechnews.net/?p=109455 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has partnered with Vevo, a music video network. The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library. Vevo’s global network spans more than 800,000 videos, boasting a... Read more »

The post Vevo teams up with PubMatic to expand programmatic buying across its CTV network appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/feed/ 0 Brightcove and Magnite boost ad monetisation for CTV and online video publishers https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/ https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/#respond Thu, 12 Jan 2023 14:08:10 +0000 https://www.marketingtechnews.net/?p=108640 Streaming tech firm Brightcove has entered into a strategic relationship with independent sell-side advertising platform, Magnite. Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. With thousands... Read more »

The post Brightcove and Magnite boost ad monetisation for CTV and online video publishers appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/feed/ 0