PR Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/pr/ Digital Marketing News: customer experience, social, mobile marketing Sat, 02 Mar 2024 12:50:20 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png PR Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/pr/ 32 32 Two thirds of PR pros can’t prove their work helps their business or client https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/ https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/#respond Mon, 04 Mar 2024 09:49:00 +0000 https://www.marketingtechnews.net/?p=109453 Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook. The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see.  This research comes at... Read more »

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