digital marketing Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/digital-marketing/ Digital Marketing News: customer experience, social, mobile marketing Wed, 21 Feb 2024 10:27:42 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png digital marketing Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/digital-marketing/ 32 32 Global social media users pass 5 billion milestone  https://www.marketingtechnews.net/news/2024/feb/28/global-social-media-users-pass-5-billion-milestone/ https://www.marketingtechnews.net/news/2024/feb/28/global-social-media-users-pass-5-billion-milestone/#respond Wed, 28 Feb 2024 07:26:00 +0000 https://www.marketingtechnews.net/?p=109432 We Are Social, a socially-led creative agency, and Meltwater, a specialist in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide.  In a bumper year for digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion),... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/28/global-social-media-users-pass-5-billion-milestone/feed/ 0 Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/#respond Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/feed/ 0 Gartner’s 2024 CMO predictions: The double-edged sword of generative AI https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/ https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/#respond Wed, 03 Jan 2024 11:50:29 +0000 https://www.marketingtechnews.net/?p=109348 Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/feed/ 0 Accenture acquires Jixie’s intelligent digital marketing platform https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/ https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/#respond Wed, 03 Jan 2024 11:22:25 +0000 https://www.marketingtechnews.net/?p=109344 Accenture has agreed to acquire the business of media and marketing technology company, Jixie. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song – the firm’s tech-powered creative group – helping Indonesian clients deliver more personalised experiences to enhance customer engagement... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Digital self-service now more popular than calling customer service https://www.marketingtechnews.net/news/2022/mar/22/digital-self-service-now-more-popular-than-calling-customer-service/ https://www.marketingtechnews.net/news/2022/mar/22/digital-self-service-now-more-popular-than-calling-customer-service/#respond Tue, 22 Mar 2022 13:39:01 +0000 https://marketingtechnews.net/?p=107907 Most consumers are ready to swap customer service calls for digital self-service in the wake of their experience during the pandemic, according to a survey released by Macro 4. The research, which examines UK consumer attitudes to household energy and water suppliers, suggests that 61% of customers have become more comfortable interacting with companies digitally... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/22/digital-self-service-now-more-popular-than-calling-customer-service/feed/ 0 97% of companies have moved at least part of their digital marketing in-house https://www.marketingtechnews.net/news/2022/mar/07/97-of-companies-have-moved-at-least-part-of-their-digital-marketing-in-house/ https://www.marketingtechnews.net/news/2022/mar/07/97-of-companies-have-moved-at-least-part-of-their-digital-marketing-in-house/#respond Mon, 07 Mar 2022 15:23:56 +0000 https://marketingtechnews.net/?p=107880 The past 12 months have completely altered the way brands approach their digital initiatives, according to a study by creative management platform Bannerflow, which surveyed senior European marketers to investigate how in-house marketing teams are evolving in 2022. The report includes responses from businesses in a range of different industries, including entertainment & media, mobile... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/07/97-of-companies-have-moved-at-least-part-of-their-digital-marketing-in-house/feed/ 0 BT launches digital advertising platform to help businesses grow online https://www.marketingtechnews.net/news/2021/oct/28/bt-launches-digital-advertising-platform-to-help-businesses-grow-online/ https://www.marketingtechnews.net/news/2021/oct/28/bt-launches-digital-advertising-platform-to-help-businesses-grow-online/#respond Thu, 28 Oct 2021 09:25:21 +0000 http://marketingtechnews.net/?p=107506 BT has launched a digital advertising platform to make it easier for businesses to run their own digital marketing campaigns, helping them to better promote their goods and services online. BT’s Digital Marketing Hub gives businesses the tools and support to create, publish and track their digital advertising across Google, Facebook, and Instagram – all... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/28/bt-launches-digital-advertising-platform-to-help-businesses-grow-online/feed/ 0 NordVPN Teams sees digital marketers increasingly at risk of cyberattack https://www.marketingtechnews.net/news/2021/sep/10/nordvpn-teams-sees-digital-marketers-increasingly-at-risk-of-cyberattack/ https://www.marketingtechnews.net/news/2021/sep/10/nordvpn-teams-sees-digital-marketers-increasingly-at-risk-of-cyberattack/#respond Fri, 10 Sep 2021 09:17:31 +0000 http://marketingtechnews.net/?p=107378 According to Expert Market Research, the global digital marketing industry is now valued at $305 billion (£220bn) and is expected to reach $807 billion (£581BN) in 2026, with an estimated CAGR of 17.6%. In such a growing market, cybercriminals are always vying for a share of the cake. Hundreds of marketing firms are targeted by... Read more »

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]]> https://www.marketingtechnews.net/news/2021/sep/10/nordvpn-teams-sees-digital-marketers-increasingly-at-risk-of-cyberattack/feed/ 0 Old School: The forgotten tech making a comeback with marketers https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/ https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/#respond Mon, 16 Aug 2021 12:50:51 +0000 http://marketingtechnews.net/?p=107270 In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech.  Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix.  There... Read more »

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