Social Media Archives - Marketing Tech News

Global social media users pass 5 billion milestone

Duncan MacRae — Wed, 28 Feb 2024 07:26:00 +0000

We Are Social, a socially-led creative agency, and Meltwater, a specialist in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion),... Read more »

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Brands spent $930bn on social media advertising since 2017

Duncan MacRae — Tue, 23 Jan 2024 13:20:41 +0000

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one... Read more »

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Dior dominates the Emmys red carpet conversation

Duncan MacRae — Mon, 22 Jan 2024 12:05:40 +0000

Dior was the most globally talked about luxury brand by influential sources on social media from the Emmys red carpet in the three days following the event. According to influencer analytics platform WeArisma, 99 celebrities, influencers and press shared 138 pieces of content with a total media value of $5,573,007. With a star-studded lineup wearing... Read more »

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Ad spend on short-form videos to grow by CAGR of $145bn+ by 2028

Duncan MacRae — Mon, 15 Jan 2024 11:13:12 +0000

The rise of short-form videos, first popularised by TikTok and then copied in the form of YouTube Shorts and Instagram Reels, has been a game-changer in the social media landscape. These no more than 60-second long videos are not only entertaining and highly addictive content but also a fantastic way to reach younger audiences. That... Read more »

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Gartner’s 2024 CMO predictions: The double-edged sword of generative AI

James Bourne — Wed, 03 Jan 2024 11:50:29 +0000

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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Nearly 95% of internet users use social media platforms

Duncan MacRae — Tue, 28 Nov 2023 08:31:35 +0000

The social media space has grown tremendously in recent years, becoming an inevitable part of everyday life for billions worldwide. Today, social media platforms count more users than ever, and their number keeps rising. According to data presented by OnlyAccounts.io, as of October 2023, nearly 95% of all Internet users used social media platforms, or... Read more »

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Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks

Duncan MacRae — Tue, 26 Sep 2023 07:15:59 +0000

A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review... Read more »

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Almost 90% of marketers choose Facebook for social media advertising

Duncan MacRae — Tue, 22 Aug 2023 06:57:41 +0000

Although the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising. The social media giant, which has an active user base of close to 2.9 billion, remains the most important platform among marketers... Read more »

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Sprout Social acquires Tagger Media

Duncan MacRae — Tue, 15 Aug 2023 07:18:17 +0000

Sprout Social, a provider of social media management software, has acquired Tagger Media, an influencer marketing and social intelligence platform. This acquisition will further establish Sprout as the leader in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale. Justyn Howard, Sprout Social’s CEO... Read more »

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Tesco Media and Insight Platform launches media partnership with Pinterest

Duncan MacRae — Tue, 13 Jun 2023 10:07:21 +0000

Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine. This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant... Read more »

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