B2B Archives - Marketing Tech News

Majority of marketers say marketing goals and business objectives are misaligned

Duncan MacRae — Tue, 27 Feb 2024 13:13:20 +0000

Almost 90% of marketing leaders are more focused on business objectives today than five years ago. However, only about a quarter start the planning process by identifying their desired business outcomes. This disconnect is at the core of the findings in a report from Walker Sands, a full-service B2B marketing agency. Surveying more than 150 marketing... Read more »

The post Majority of marketers say marketing goals and business objectives are misaligned appeared first on Marketing Tech News.

More than two-thirds of B2B buyers want to buy via an avatar in the metaverse

Duncan MacRae — Mon, 27 Feb 2023 11:51:05 +0000

The B2B buying experience is set for a revolution, according to Wunderman Thompson Commerce & Technology’s new B2B Future Shopper report, with 67% of B2B buyers wanting to conduct their online buying via an avatar in the metaverse. While this might seem fanciful, B2B buyers are desperate for experiences that expertly fuse together physical and... Read more »

The post More than two-thirds of B2B buyers want to buy via an avatar in the metaverse appeared first on Marketing Tech News.

B2B social media marks huge growth with Tik Tok leading the pack

Duncan MacRae — Tue, 24 Jan 2023 10:22:12 +0000

Meltwater has published a report revealing that the importance of social media is increasing among organisations as a result of the global economic uncertainty. With brand awareness as a priority, more than half of the survey respondents (52%) stated that economic uncertainty has made social media a more important channel for their organisation. While Facebook... Read more »

The post B2B social media marks huge growth with Tik Tok leading the pack appeared first on Marketing Tech News.

B2B marketing leaders optimistic about marketing strategies despite economic uncertainty

Duncan MacRae — Fri, 21 Oct 2022 09:18:23 +0000

Despite around half of B2B marketing leaders globally saying their budgets have been impacted in some way due to current economic conditions, the majority (76%) remain optimistic about their marketing strategy over the next six months. This is according to a new study from LinkedIn, the world’s largest professional network and leading B2B advertising platform.... Read more »

The post B2B marketing leaders optimistic about marketing strategies despite economic uncertainty appeared first on Marketing Tech News.

B2B marketing investment investment continues to increase in 2022

Duncan MacRae — Fri, 22 Apr 2022 13:19:33 +0000

More than three quarters (79%) of respondents consider B2B marketing very important to business growth, and more than half (64%) are looking to refresh digital marketing plans this year. This is according to the second annual B2B Marketing Survey from creative technology studio Appetite Creative Solutions. B2B marketing is considered an important new business driver... Read more »

The post B2B marketing investment investment continues to increase in 2022 appeared first on Marketing Tech News.

Three quarters of marketers find B2B engagement harder than ever

Duncan MacRae — Tue, 11 Jan 2022 10:12:00 +0000

As many as 73% of marketers say that capturing the attention of B2B audiences is harder than it was a year ago, indicating a heightened problem in the B2B landscape. This is according to research from independent design consultancy The Frameworks, which surveyed 150 B2B marketers at organisations of more than 500 people, and explored... Read more »

The post Three quarters of marketers find B2B engagement harder than ever appeared first on Marketing Tech News.