ethics Archives - Marketing Tech News

Influencers who fail to disclose ads are ‘tarnishing industry and brands’

Duncan MacRae — Thu, 22 Feb 2024 08:35:00 +0000

Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past. That’s the view of influencer marketing agency, Disrupt, following a European Union study released this week, which shows that four out of five influencers on social... Read more »

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Three-quarters of firms delay AI due to ethics concerns

Duncan MacRae — Mon, 18 Sep 2023 08:42:55 +0000

More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study. The research into emerging AI was conducted by workforce solutions and marketing operations consultancy, Algomarketing. This first-of-its-kind study surveyed over 300 global marketing leaders working in firms... Read more »

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Complaints about nuisance calls saw freak drop of 57% in 2022

Duncan MacRae — Wed, 14 Jun 2023 09:29:08 +0000

The number of nuisance calls and texts reported to the Information Commissioner’s Office (ICO) dropped by 57% in 2022, a Freedom of Information (FOI) request from technology company Quadient has revealed. The ICO received 56,015 complaints about nuisance calls and texts in 2022, less than half the 131,491 received in 2021 and fewer than in any year since 2019.... Read more »

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Respecting data dignity: why CMOs should care about how they use data

Russell Howe — Fri, 23 Sep 2022 09:20:11 +0000

‘Data Dignity’ might sound like yet another buzz-phrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally alter the way that enterprises can operate from a data perspective. This should not just be on the radar of all CMOs, but the trigger for a sea change in... Read more »

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Lush shuns social media in user safety protest

Duncan MacRae — Tue, 30 Nov 2021 02:52:00 +0000

British cosmetics retailer Lush has ditched social media in protest at what it deems to be a lack of action taken by the social media networks to improve user welfare. From November 26, the brand has turned its back on Instagram, Facebook, TikTok and Snapchat, until the platforms take action to provide a safer environment... Read more »

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