influencer marketing Archives - Marketing Tech News

Influencers who fail to disclose ads are ‘tarnishing industry and brands’

Duncan MacRae — Thu, 22 Feb 2024 08:35:00 +0000

Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past. That’s the view of influencer marketing agency, Disrupt, following a European Union study released this week, which shows that four out of five influencers on social... Read more »

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Brands spent a £71bn on influencer ads in five years

Duncan MacRae — Tue, 15 Aug 2023 07:19:56 +0000

Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record highs. According to data presented by OnlyAccounts.io, brands have spent a whopping... Read more »

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Sprout Social acquires Tagger Media

Duncan MacRae — Tue, 15 Aug 2023 07:18:17 +0000

Sprout Social, a provider of social media management software, has acquired Tagger Media, an influencer marketing and social intelligence platform. This acquisition will further establish Sprout as the leader in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale. Justyn Howard, Sprout Social’s CEO... Read more »

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Chinese, US and UK brands generate two-thirds of total influencer ad spending

Duncan MacRae — Thu, 01 Jun 2023 09:19:05 +0000

The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels. With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value will... Read more »

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HypeAuditor launches custom influencer Media Kit Platform

Duncan MacRae — Tue, 03 Jan 2023 08:20:58 +0000

HypeAuditor, the AI social media analytics platform for brands who want fair and transparent influencer marketing, has launched HypeAuditor Media Kits, a free service that quickly and easily generates custom media kits for influencers to distribute to brands and agencies – at zero cost to the creator. In a recent survey of 254 Instagram influencers,... Read more »

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Room Unlocked, Alex Payne: Authenticity and purpose in influencer marketing

Duncan MacRae — Mon, 12 Sep 2022 13:44:25 +0000

Alex Payne, Room Unlocked’s co-founder, discusses the future of influencer marketing and how it can successfully form part of an overall marketing strategy. Could you tell us a little bit about what the company does? Well, several of our clients have described us as a cross between Tinder and LinkedIn, which we quite like. Room... Read more »

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3 in 5 Brits regret their social media influenced spending

Duncan MacRae — Wed, 11 May 2022 08:26:53 +0000

Facebook has been named the most influential social media platform for Brits’ buying habits, new research has discovered. Survey data from FCA-regulated credit broker Little-Loans.com has lifted the lid on how social media impacts Brits’ buying habits which, in turn, can aid companies’ marketing efforts. A nationally representative survey of 2,000 Brits found that Facebook... Read more »

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Just 6% of consumers believe they are swayed by influencers

Duncan MacRae — Mon, 22 Nov 2021 09:02:03 +0000

Despite influencer marketing continuing to dominate across both online and increasingly offline channels, only 6% of consumers globally are swayed by influencers or celebrity endorsements when choosing which retail channel to use when making a purchase. This is according the latest OpSec Security Consumer Barometer trust index, which found that even among 18- to 24-year-olds,... Read more »

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ISBA launches Code of Conduct for influencer marketing

Duncan MacRae — Mon, 27 Sep 2021 13:30:57 +0000

The Incorporated Society of British Advertisers (ISBA) has launched a Code of Conduct for influencer marketing, aimed at raising standards, smoothing relationships between industry participants, and delivering transparency for consumers. The Code has been driven by ISBA members who wanted to address the negative issues surrounding influencer marketing. It was designed in collaboration with representatives... Read more »

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Everyday social media influencers grow in popularity

Duncan MacRae — Tue, 17 Aug 2021 12:00:00 +0000

The everyday social media user has become the preferred influencer to follow for more than half of consumers (56%). Whether it is friends, family, peers, or wider networks, those that share day-to-day content, products, and places that they find a genuine interest in, without an agenda to promote, are now the most trusted source for... Read more »

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