influencers Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/influencers/ Digital Marketing News: customer experience, social, mobile marketing Sun, 18 Feb 2024 16:36:33 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png influencers Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/influencers/ 32 32 Influencers who fail to disclose ads are ‘tarnishing industry and brands’ https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/ https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/#respond Thu, 22 Feb 2024 08:35:00 +0000 https://www.marketingtechnews.net/?p=109423 Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past. That’s the view of influencer marketing agency, Disrupt, following a European Union study released this week, which shows that four out of five influencers on social... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/feed/ 0 Influencers have become heart of the brand-consumer relationship https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/ https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/#respond Tue, 23 Aug 2022 13:00:07 +0000 https://www.marketingtechnews.net/?p=108334 impact.com, a partnership management platform, in partnership with WARC, an international marketing intelligence company, have published a report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The report, Aligning Marketers... Read more »

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]]> https://www.marketingtechnews.net/news/2022/aug/23/influencers-have-become-heart-of-the-brand-consumer-relationship/feed/ 0 Instagram Rich List 2022: Ronaldo holds top spot while earning over $2m per post https://www.marketingtechnews.net/news/2022/jun/28/instagram-rich-list-2022-ronaldo-holds-top-spot-while-earning-over-2m-per-post/ https://www.marketingtechnews.net/news/2022/jun/28/instagram-rich-list-2022-ronaldo-holds-top-spot-while-earning-over-2m-per-post/#respond Tue, 28 Jun 2022 16:09:33 +0000 https://www.marketingtechnews.net/?p=108127 Cristiano Ronaldo scores the top spot in the list for the second year running in Hopper HQ’s annual Instagram Rich List, earning $2.39m per post, a 49% increase since last year. The list, based on internal and publicly available data, reveals the platform’s highest-earning names, including celebrities, athletes, or influencers covering fitness, beauty and lifestyle.... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/28/instagram-rich-list-2022-ronaldo-holds-top-spot-while-earning-over-2m-per-post/feed/ 0 More than half of social media influencers participate in the metaverse https://www.marketingtechnews.net/news/2022/jan/17/more-than-half-of-social-media-influencers-participate-in-the-metaverse/ https://www.marketingtechnews.net/news/2022/jan/17/more-than-half-of-social-media-influencers-participate-in-the-metaverse/#respond Mon, 17 Jan 2022 11:24:45 +0000 https://marketingtechnews.net/?p=107775 As many as 56% of social media influencers are working in the metaverse with 60% of influencers viewing themselves as creators in virtual worlds. This is according to a study by IZEA Worldwide, a provider of influencer marketing technology, data, and services for brands. The study, which polled 1,034 US internet users ages 18 to... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/17/more-than-half-of-social-media-influencers-participate-in-the-metaverse/feed/ 0 Majority of marketers more likely to use influencers in campaigns since pandemic https://www.marketingtechnews.net/news/2021/dec/16/majority-of-marketers-more-likely-to-use-influencers-in-campaigns-since-pandemic/ https://www.marketingtechnews.net/news/2021/dec/16/majority-of-marketers-more-likely-to-use-influencers-in-campaigns-since-pandemic/#respond Thu, 16 Dec 2021 12:06:29 +0000 https://marketingtechnews.net/?p=107747 Since the outbreak of COVID-19, seven out of 10 marketers (70%) are now more likely to use creators in brand campaigns, while a similar figure (69%) agree that influencer marketing budgets represent a larger proportion of their overall marketing budget. This is according to research from global influencer marketing agency, TAKUMI. The firm recently published... Read more »

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