investment Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/investment/ Digital Marketing News: customer experience, social, mobile marketing Sat, 17 Feb 2024 15:05:40 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png investment Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/investment/ 32 32 83% of publishers eye retail media investment https://www.marketingtechnews.net/news/2024/feb/19/83-of-publishers-eye-retail-media-investment/ https://www.marketingtechnews.net/news/2024/feb/19/83-of-publishers-eye-retail-media-investment/#respond Mon, 19 Feb 2024 10:05:00 +0000 https://www.marketingtechnews.net/?p=109417 83% of publishers are curious to tap retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. This is according to a global study of more than 1000 brands, agencies, retailers and publishers conducted by commerce media company Criteo. With so many platforms and providers working across... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/19/83-of-publishers-eye-retail-media-investment/feed/ 0 Investment in social media is ‘critical for long-term success’ https://www.marketingtechnews.net/news/2023/may/16/investment-in-social-media-is-critical-for-long-term-success/ https://www.marketingtechnews.net/news/2023/may/16/investment-in-social-media-is-critical-for-long-term-success/#respond Tue, 16 May 2023 17:43:33 +0000 https://www.marketingtechnews.net/?p=108913 80% of business leaders anticipate their company’s social media budget to increase over the next three years as 93% agree social media data and insights will be a primary source of business intelligence moving forward. This is according to new research from Sprout Social, a provider of social media management software, conducted by The Harris... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/16/investment-in-social-media-is-critical-for-long-term-success/feed/ 0 83% of marketers to prioritise investments in operational efficiency and hiring in 2023  https://www.marketingtechnews.net/news/2023/jan/11/83-of-marketers-to-prioritise-investments-in-operational-efficiency-and-hiring-in-2023/ https://www.marketingtechnews.net/news/2023/jan/11/83-of-marketers-to-prioritise-investments-in-operational-efficiency-and-hiring-in-2023/#respond Wed, 11 Jan 2023 09:53:53 +0000 https://www.marketingtechnews.net/?p=108635 Emplifi, a unified customer experience platform, today released a commissioned study conducted by Forrester Consulting on behalf of Emplifi, uncovering insights from 154 North American CMOs, marketing VPs, and directors responsible for CX, marketing strategy, paid media, or social media marketing. The “Social Marketing Leaders Are In Critical Need Of Integrated Data And Agile Technology” study... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/11/83-of-marketers-to-prioritise-investments-in-operational-efficiency-and-hiring-in-2023/feed/ 0 B2B marketing investment investment continues to increase in 2022 https://www.marketingtechnews.net/news/2022/apr/22/b2b-marketing-investment-investment-continues-to-increase-in-2022/ https://www.marketingtechnews.net/news/2022/apr/22/b2b-marketing-investment-investment-continues-to-increase-in-2022/#respond Fri, 22 Apr 2022 13:19:33 +0000 https://marketingtechnews.net/?p=107964 More than three quarters (79%) of respondents consider B2B marketing very important to business growth, and more than half (64%) are looking to refresh digital marketing plans this year. This is according to the second annual B2B Marketing Survey from creative technology studio Appetite Creative Solutions. B2B marketing is considered an important new business driver... Read more »

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]]> https://www.marketingtechnews.net/news/2022/apr/22/b2b-marketing-investment-investment-continues-to-increase-in-2022/feed/ 0 Fintech marketers invested £2.13 billion in user acquisition in 2020 https://www.marketingtechnews.net/news/2021/jun/07/fintech-marketers-invested-2-13-billion-in-user-acquisition-in-2020/ https://www.marketingtechnews.net/news/2021/jun/07/fintech-marketers-invested-2-13-billion-in-user-acquisition-in-2020/#respond Mon, 07 Jun 2021 15:04:00 +0000 http://marketingtechnews.net/?p=107075 Despite a challenging 2020 for the financial sector, remarketing efforts soared threefold and non-organic installs increased by 70% globally. This was just one of the key findings from the 2021 edition of The State of Finance App Marketing report by  marketing measurement firm AppsFlyer.  Fintech apps are in high demand, according to the study, experiencing... Read more »

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