publishers Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/publishers/ Digital Marketing News: customer experience, social, mobile marketing Sat, 17 Feb 2024 15:05:40 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png publishers Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/publishers/ 32 32 83% of publishers eye retail media investment https://www.marketingtechnews.net/news/2024/feb/19/83-of-publishers-eye-retail-media-investment/ https://www.marketingtechnews.net/news/2024/feb/19/83-of-publishers-eye-retail-media-investment/#respond Mon, 19 Feb 2024 10:05:00 +0000 https://www.marketingtechnews.net/?p=109417 83% of publishers are curious to tap retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. This is according to a global study of more than 1000 brands, agencies, retailers and publishers conducted by commerce media company Criteo. With so many platforms and providers working across... Read more »

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