budgets Archives - Marketing Tech News

Global martech spend will surpass $215bn by 2027

Tue, 06 Feb 2024 07:46:00 +0000

Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending. Forresters’s forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software. In the report, Forrester predicts that... Read more »

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Brands spent a £71bn on influencer ads in five years

Tue, 15 Aug 2023 07:19:56 +0000

Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record highs. According to data presented by OnlyAccounts.io, brands have spent a whopping... Read more »

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60% of SMB’s 2023 marketing budgets to be slashed or remain static

Tue, 03 Jan 2023 10:30:57 +0000

New data from unified customer platform Klaviyo has revealed that UK SMBs will be focusing on acquisition, despite cuts to budgets. 67% of UK SMB’s main priority will be to acquire new customers in 2023*, despite the cost of acquiring being up to five times more expensive than retaining existing customers. However, with almost 60%... Read more »

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Advertiser spend on TV and social media is twice as high as daily consumption

Thu, 21 Oct 2021 09:02:13 +0000

Advertiser spend on TV and social media is highly inflated in relation to daily consumption. This is according to analysis of advertising spend forecasts of 100 worldwide markets by marketing intelligence service WARC, and the results of a survey by GWI of more than 715,000 consumers. The analysis found that, as of the first quarter... Read more »

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