marketing plan Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/marketing-plan/ Digital Marketing News: customer experience, social, mobile marketing Wed, 31 Jan 2024 11:00:22 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png marketing plan Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/marketing-plan/ 32 32 Two thirds of SMEs have no marketing plan https://www.marketingtechnews.net/news/2024/jan/31/two-thirds-of-smes-have-no-marketing-plan/ https://www.marketingtechnews.net/news/2024/jan/31/two-thirds-of-smes-have-no-marketing-plan/#respond Wed, 31 Jan 2024 11:00:16 +0000 https://www.marketingtechnews.net/?p=109391 After a long period of economic stagnation, a study of almost 2,000 decision-makers has found that 67% of businesses have no marketing action plan, and more than half don’t even have a business plan.  The Marketing Maturity Report, by The Marketing Centre, asked people from hundreds of small and medium-sized businesses across the UK to... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/31/two-thirds-of-smes-have-no-marketing-plan/feed/ 0 Two thirds of marketers plan to prioritise full-funnel media planning in 2023 https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/ https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/#respond Fri, 24 Feb 2023 13:15:29 +0000 https://www.marketingtechnews.net/?p=108722 More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%). This is according to a study of 260 global marketing decision makers by the DAC Group.... Read more »

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