website traffic Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/website-traffic/ Digital Marketing News: customer experience, social, mobile marketing Mon, 29 Jan 2024 08:02:08 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png website traffic Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/website-traffic/ 32 32 Bot clicks and fake traffic set to cost advertisers over $71bn in 2024 https://www.marketingtechnews.net/news/2024/jan/29/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/ https://www.marketingtechnews.net/news/2024/jan/29/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/#respond Mon, 29 Jan 2024 08:46:20 +0000 https://www.marketingtechnews.net/?p=109386 With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33% from 2022. Conducted by leading marketing efficiency platform Lunio, the research... Read more »

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