brands Archives - Marketing Tech News

Brands spent $930bn on social media advertising since 2017

Duncan MacRae — Tue, 23 Jan 2024 13:20:41 +0000

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one... Read more »

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Dior dominates the Emmys red carpet conversation

Duncan MacRae — Mon, 22 Jan 2024 12:05:40 +0000

Dior was the most globally talked about luxury brand by influential sources on social media from the Emmys red carpet in the three days following the event. According to influencer analytics platform WeArisma, 99 celebrities, influencers and press shared 138 pieces of content with a total media value of $5,573,007. With a star-studded lineup wearing... Read more »

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Brands are wasting $600m+ in ad spend during the holiday season

Duncan MacRae — Mon, 27 Nov 2023 09:42:54 +0000

Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and... Read more »

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Almost half of consumers are not currently loyal to brands

Duncan MacRae — Wed, 07 Jun 2023 09:59:51 +0000

New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles. Consumer trust is at a concerning level, as only 8% trust the retailers they shop with... Read more »

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Demand for UX support remains top of the list for brands in May

Duncan MacRae — Wed, 31 May 2023 10:49:02 +0000

Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests. The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest companies are on the hunt for people and agencies with good UX... Read more »

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The metaverse will change the way we interact with brands

Dave Flanagan — Fri, 16 Dec 2022 10:14:58 +0000

Dave Flanagan, chief product officer at Sitecore, explains how the metaverse will change the way we are going to interact with the brands we know and love. Fashion and retail brands are already taking impressive steps into the metaverse and creating genuinely exciting experiences for their fans. Gucci has developed virtual clothes and accessories for... Read more »

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1 in 4 consumers switching to more sustainable companies

Duncan MacRae — Thu, 08 Dec 2022 12:32:39 +0000

British food and grocery brands are on notice – ignore the push to be more sustainable at your own peril. According to the 2022 UK Brand Sustainability Benchmark Report one in four consumers have already changed brands based on sustainability perceptions and consumers are switching to brands with the strongest sustainability credentials at twice the... Read more »

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Influencers have become heart of the brand-consumer relationship

Duncan MacRae — Tue, 23 Aug 2022 13:00:07 +0000

impact.com, a partnership management platform, in partnership with WARC, an international marketing intelligence company, have published a report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The report, Aligning Marketers... Read more »

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Student Beans launches tech to connect brands with 5 million potential customers

Duncan MacRae — Thu, 04 Aug 2022 07:33:16 +0000

Student loyalty network Student Beans has unveiled a new brand in its audience verification technology – Beans iD. The newly-launched tech will enable brands to provide securely gated discounts and incentives to verified members of six key in-demand consumer groups: • Students (through Student Beans)• Graduates (through Grad Beans)• Healthcare professionals• Military and Armed Forces•... Read more »

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Social commerce soars as 61% of 25- to 34-year-olds buy on social media

Duncan MacRae — Tue, 07 Jun 2022 21:59:47 +0000

The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again. With 90% of consumers aware of brand pages/accounts on social media – and only 10% who say... Read more »

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