online Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/online/ Digital Marketing News: customer experience, social, mobile marketing Mon, 08 Jan 2024 15:11:36 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png online Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/online/ 32 32 Study underlines consumers’ concern over fake reviews https://www.marketingtechnews.net/news/2024/jan/10/study-underlines-consumers-concern-over-fake-reviews/ https://www.marketingtechnews.net/news/2024/jan/10/study-underlines-consumers-concern-over-fake-reviews/#respond Wed, 10 Jan 2024 14:02:00 +0000 https://www.marketingtechnews.net/?p=109358 Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands. The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/10/study-underlines-consumers-concern-over-fake-reviews/feed/ 0 Marketers are unaware of how to prepare for Google’s cookie deprecation https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/ https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/#respond Tue, 19 Sep 2023 18:37:05 +0000 https://www.marketingtechnews.net/?p=109135 The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/feed/ 0 Brightcove and Magnite boost ad monetisation for CTV and online video publishers https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/ https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/#respond Thu, 12 Jan 2023 14:08:10 +0000 https://www.marketingtechnews.net/?p=108640 Streaming tech firm Brightcove has entered into a strategic relationship with independent sell-side advertising platform, Magnite. Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. With thousands... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/feed/ 0 25% of UK’s leading brands charge consumers for returning online purchases https://www.marketingtechnews.net/news/2022/oct/18/25-of-uks-leading-brands-charge-consumers-for-returning-online-purchases/ https://www.marketingtechnews.net/news/2022/oct/18/25-of-uks-leading-brands-charge-consumers-for-returning-online-purchases/#respond Tue, 18 Oct 2022 14:37:08 +0000 https://www.marketingtechnews.net/?p=108435 A quarter (25%) of the UK’s leading brands such as Zara and Boohoo are now charging shoppers to return purchases they have made online; a year-on-year increase of 14%. The State of Operations Experience Management Study Series 2022, conducted by parcelLab, the Operations Experience Management platform, found that of those consumers being charged for making... Read more »

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]]> https://www.marketingtechnews.net/news/2022/oct/18/25-of-uks-leading-brands-charge-consumers-for-returning-online-purchases/feed/ 0 43% of Brits ditch online checkouts at the last minute in favour of Amazon https://www.marketingtechnews.net/news/2022/mar/04/43-of-brits-ditch-online-checkouts-at-the-last-minute-in-favour-of-amazon/ https://www.marketingtechnews.net/news/2022/mar/04/43-of-brits-ditch-online-checkouts-at-the-last-minute-in-favour-of-amazon/#respond Fri, 04 Mar 2022 14:24:00 +0000 https://marketingtechnews.net/?p=107875 14% of consumers browse online stores every day without any intention to buy anything at all, according to a study by Ve Global. In addition, the tech ecommerce specialist’s report, in which 2,000 British consumers were questioned, reveal that while in the early stages of the research process, 37% of consumers are adding items to... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/04/43-of-brits-ditch-online-checkouts-at-the-last-minute-in-favour-of-amazon/feed/ 0 How Leicester City Council improved its online experience with website monitoring https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/ https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/#respond Thu, 17 Feb 2022 09:43:59 +0000 https://marketingtechnews.net/?p=107846 Leicester City Council is a unitary authority responsible for local government in the city of Leicester, England. It consists of 54 councillors, representing 22 wards in the city, overseen by a directly elected mayor. It is currently controlled by the Labour Party and has been led by Mayor Sir Peter Soulsby since his election on... Read more »

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]]> https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/feed/ 0 Build-A-Bear reinvents online shopping experience with 3D workshop https://www.marketingtechnews.net/news/2021/dec/10/build-a-bear-reinvents-online-shopping-experience-with-3d-workshop/ https://www.marketingtechnews.net/news/2021/dec/10/build-a-bear-reinvents-online-shopping-experience-with-3d-workshop/#respond Fri, 10 Dec 2021 10:55:28 +0000 https://marketingtechnews.net/?p=107732 Global retailer Build-A-Bear Workshop has teamed up with multicloud computing firm Nutanix, Buzz3D and TierPoint to develop the tech behind its Bear Builder 3D Workshop, an interactive online shopping experience that virtually brings furry friends to life during the purchasing process. As a part of the iconic brand’s effort to accelerate its digital transformation, Build-A-Bear began... Read more »

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]]> https://www.marketingtechnews.net/news/2021/dec/10/build-a-bear-reinvents-online-shopping-experience-with-3d-workshop/feed/ 0 To survive post-COVID, marketers must ensure their online customer experience is up to scratch https://www.marketingtechnews.net/news/2021/nov/23/to-survive-post-covid-marketers-must-ensure-their-online-customer-experience-is-up-to-scratch/ https://www.marketingtechnews.net/news/2021/nov/23/to-survive-post-covid-marketers-must-ensure-their-online-customer-experience-is-up-to-scratch/#respond Tue, 23 Nov 2021 05:48:23 +0000 https://marketingtechnews.net/?p=107696 Over the past 18 months, the move to online retail has gathered remarkable pace. Our data from clients across the beauty, fashion, home & garden, and food & drink sectors shows that Q2 online retail sales were up a staggering 64% compared to the same time period in 2019. While easing lockdown restrictions may have... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/23/to-survive-post-covid-marketers-must-ensure-their-online-customer-experience-is-up-to-scratch/feed/ 0 Half of UK consumers plan to do Christmas shopping exclusively online https://www.marketingtechnews.net/news/2021/oct/19/half-of-uk-consumers-plan-to-do-christmas-shopping-exclusively-online/ https://www.marketingtechnews.net/news/2021/oct/19/half-of-uk-consumers-plan-to-do-christmas-shopping-exclusively-online/#respond Tue, 19 Oct 2021 10:46:00 +0000 http://marketingtechnews.net/?p=107485 48% of consumers in the UK plan to shop exclusively online ub the run up to Christmas 2021.  A survey of more than 1,000 consumers by recommendation platform Outbrain revealed that only 6% of consumers plan to shop exclusively in-store.  The news comes as the UK high street attempts to recover from the COVID-19 pandemic... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/19/half-of-uk-consumers-plan-to-do-christmas-shopping-exclusively-online/feed/ 0 94% of online brands have lost EU customers since December 2020 https://www.marketingtechnews.net/news/2021/jul/02/94-of-online-brands-have-lost-eu-customers-since-december-2020/ https://www.marketingtechnews.net/news/2021/jul/02/94-of-online-brands-have-lost-eu-customers-since-december-2020/#comments Fri, 02 Jul 2021 08:21:00 +0000 http://marketingtechnews.net/?p=107153 Disruption caused by Brexit has had a drastic impact on Britain’s e-commerce economy, with 94% of online UK brands stating they have lost EU customers since the end of the transition period on 31 December 2020.  E-commerce platform ChannelAdvisor and research firm CensusWide surveyed 304 CMOs working at UK brands that sell items online. ChannelAdvisor... Read more »

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