Mergers and acquisitions Archives - Marketing Tech News https://www.marketingtechnews.net/categories/mergers-and-acquisitions/ Digital Marketing News: customer experience, social, mobile marketing Mon, 08 Jan 2024 09:52:50 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Mergers and acquisitions Archives - Marketing Tech News https://www.marketingtechnews.net/categories/mergers-and-acquisitions/ 32 32 Sonobi and Experian team up for enhanced targeting https://www.marketingtechnews.net/news/2024/jan/08/sonobi-and-experian-team-up-for-enhanced-targeting/ https://www.marketingtechnews.net/news/2024/jan/08/sonobi-and-experian-team-up-for-enhanced-targeting/#respond Mon, 08 Jan 2024 09:52:48 +0000 https://www.marketingtechnews.net/?p=109356 Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with global information services company Experian. By partnering with Experian, Sonobi believes it has increased programmatic addressability across the mobile web landscape, growing its reach by 25% while providing a substantial 20% increase in delivered impression value, aiding our ability to connect impactful campaigns to... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/08/sonobi-and-experian-team-up-for-enhanced-targeting/feed/ 0 Very Group partners with Kyndryl to enhance its customer experience through technology https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/ https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/#respond Wed, 20 Sep 2023 13:22:36 +0000 https://www.marketingtechnews.net/?p=109137 Infrastructure provider Kyndryl has expanded its partnership with The Very Group, the online retail and digital payments business, to transform its IT platforms and the customer experience.       With flexibility and speed at the core, The Very Group is modernising and migrating applications and infrastructure to a leading-edge multi-platform public cloud environment. The Very Group... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/feed/ 0 KISS Comms merges with digital agency Isle Interactive https://www.marketingtechnews.net/news/2022/jun/14/kiss-comms-merges-with-digital-agency-isle-interactive/ https://www.marketingtechnews.net/news/2022/jun/14/kiss-comms-merges-with-digital-agency-isle-interactive/#respond Tue, 14 Jun 2022 18:49:36 +0000 https://www.marketingtechnews.net/?p=108098 Cambridge-based KISS Communications has merged with digital agency Isle Interactive, adding significant resources and strengthening its position as a leading creative agency. It is hoped that the merger will give the agency the foundation to achieve its ambitious growth plans and broaden and strengthen its offer across marketing and brand strategy, campaign development, in-market activation... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/14/kiss-comms-merges-with-digital-agency-isle-interactive/feed/ 0 Capgemini acquires brand design agency Rufus Leonard https://www.marketingtechnews.net/news/2022/jun/08/capgemini-acquires-brand-design-agency-rufus-leonard/ https://www.marketingtechnews.net/news/2022/jun/08/capgemini-acquires-brand-design-agency-rufus-leonard/#respond Wed, 08 Jun 2022 09:44:21 +0000 https://www.marketingtechnews.net/?p=108083 French IT services firm, Capgemini, has acquired Rufus Leonard, a London-based brand design and experience agency. It is hoped that Rufus Leonard’s capabilities in building category defining brands through design and technology will enhance the group’s customer-first services in the UK. Rufus Leonard is a 70-person agency that aims to transform service brands by turning... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/08/capgemini-acquires-brand-design-agency-rufus-leonard/feed/ 0 Mastercard acquires Dynamic Yield to strengthen consumer engagement services https://www.marketingtechnews.net/news/2022/apr/05/mastercard-acquires-dynamic-yield-to-strengthen-consumer-engagement-services/ https://www.marketingtechnews.net/news/2022/apr/05/mastercard-acquires-dynamic-yield-to-strengthen-consumer-engagement-services/#respond Tue, 05 Apr 2022 12:24:18 +0000 https://marketingtechnews.net/?p=107931 Mastercard has completed its acquisition of Dynamic Yield, a state-of-the-art personalisation platform and decision engine company, from McDonald’s. It is hoped that Dynamic Yield will strengthen Mastercard’s suite of consumer engagement and loyalty services that help brands deliver more effective and trusted customer experiences across channels. Raj Seshadri, President of Data & Services, Mastercard, said:... Read more »

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]]> https://www.marketingtechnews.net/news/2022/apr/05/mastercard-acquires-dynamic-yield-to-strengthen-consumer-engagement-services/feed/ 0 Salesforce to acquire Tableau for $15.7 billion to combine Einstein’s AI with BI bulk https://www.marketingtechnews.net/news/2019/jun/10/salesforce-acquire-tableau-157-billion-combine-einsteins-ai-bi-bulk/ https://www.marketingtechnews.net/news/2019/jun/10/salesforce-acquire-tableau-157-billion-combine-einsteins-ai-bi-bulk/#respond Mon, 10 Jun 2019 13:59:06 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jun/10/salesforce-acquire-tableau-157-billion-combine-einsteins-ai-bi-bulk/ Salesforce is to acquire business intelligence (BI) visualisation software provider Tableau in a $15.7 billion (£12.4bn) all-stock deal – with the aim to improve customer journeys through the fusion of artificial intelligence (AI) and big data.

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]]> https://www.marketingtechnews.net/news/2019/jun/10/salesforce-acquire-tableau-157-billion-combine-einsteins-ai-bi-bulk/feed/ 0 How Brandwatch is stepping up from social monitoring – to find a much greater opportunity https://www.marketingtechnews.net/news/2019/may/08/how-brandwatch-stepping-social-monitoring-much-greater-opportunity/ https://www.marketingtechnews.net/news/2019/may/08/how-brandwatch-stepping-social-monitoring-much-greater-opportunity/#respond Wed, 08 May 2019 16:13:28 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/may/08/how-brandwatch-stepping-social-monitoring-much-greater-opportunity/ Social media monitoring provider Brandwatch has been busier than ever of late, with two recent acquisitions sharpening the company's vision and pushing it forward in different ways.

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]]> https://www.marketingtechnews.net/news/2019/may/08/how-brandwatch-stepping-social-monitoring-much-greater-opportunity/feed/ 0 How Dynamic Yield’s success was predicated on foreshadowing personalisation as a strategic priority https://www.marketingtechnews.net/news/2019/may/03/how-dynamic-yields-success-was-predicated-foreshadowing-personalisation-strategic-priority/ https://www.marketingtechnews.net/news/2019/may/03/how-dynamic-yields-success-was-predicated-foreshadowing-personalisation-strategic-priority/#respond Fri, 03 May 2019 11:04:08 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/may/03/how-dynamic-yields-success-was-predicated-foreshadowing-personalisation-strategic-priority/ At the end of March, it was announced that McDonald's had acquired Dynamic Yield, an Israel-based provider of personalisation software. The move made for a fascinating exploration of how brands were not just exploring the martech stack but committing M&A to it.

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]]> https://www.marketingtechnews.net/news/2019/may/03/how-dynamic-yields-success-was-predicated-foreshadowing-personalisation-strategic-priority/feed/ 0 Getting big data with your Big Mac: McDonald’s acquires personalisation firm Dynamic Yield https://www.marketingtechnews.net/news/2019/mar/27/getting-big-data-your-big-mac-mcdonalds-acquires-personalisation-firm-dynamic-yield/ https://www.marketingtechnews.net/news/2019/mar/27/getting-big-data-your-big-mac-mcdonalds-acquires-personalisation-firm-dynamic-yield/#respond Wed, 27 Mar 2019 17:41:03 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/mar/27/getting-big-data-your-big-mac-mcdonalds-acquires-personalisation-firm-dynamic-yield/ McDonald’s is moving into greater personalised customer experiences and automation with the acquisition of Tel Aviv-based Dynamic Yield.

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]]> https://www.marketingtechnews.net/news/2019/mar/27/getting-big-data-your-big-mac-mcdonalds-acquires-personalisation-firm-dynamic-yield/feed/ 0 The best of MarketingTech in 2018 – and what 2019 has in store for digital marketing https://www.marketingtechnews.net/news/2019/jan/02/best-marketingtech-2018-and-what-2019-has-store-digital-marketing/ https://www.marketingtechnews.net/news/2019/jan/02/best-marketingtech-2018-and-what-2019-has-store-digital-marketing/#respond Wed, 02 Jan 2019 15:23:45 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jan/02/best-marketingtech-2018-and-what-2019-has-store-digital-marketing/ 2018 has certainly been an interesting year both for the digital marketing industry and those at the front line. The exciting part is that it is only going to get bigger in 2019.

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