Branding Archives - Marketing Tech News

Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity

Mon, 11 Mar 2024 08:36:00 +0000

Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo. The video... Read more »

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Acquia enhances brand management capabilities

Mon, 26 Feb 2024 08:22:00 +0000

Digital experience specialist Acquia hsa unveiled two new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities. These integrations – with Acquia Campaign Studio, Adobe Stock, and Google Translate – reduce the complexity of maintaining a consistent brand experience across digital channels, saving time for marketing and creative teams and helping... Read more »

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Influencers who fail to disclose ads are ‘tarnishing industry and brands’

Thu, 22 Feb 2024 08:35:00 +0000

Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past. That’s the view of influencer marketing agency, Disrupt, following a European Union study released this week, which shows that four out of five influencers on social... Read more »

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Brands spent $930bn on social media advertising since 2017

Tue, 23 Jan 2024 13:20:41 +0000

As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one... Read more »

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Dior dominates the Emmys red carpet conversation

Mon, 22 Jan 2024 12:05:40 +0000

Dior was the most globally talked about luxury brand by influential sources on social media from the Emmys red carpet in the three days following the event. According to influencer analytics platform WeArisma, 99 celebrities, influencers and press shared 138 pieces of content with a total media value of $5,573,007. With a star-studded lineup wearing... Read more »

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Omnicom Media Group partners with logistics app Glovo

Wed, 06 Dec 2023 08:49:15 +0000

Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap. The announcement marks the first partnership between Glovo and... Read more »

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itsu picks TMW Unlimited as new CRM agency

Thu, 16 Nov 2023 08:46:25 +0000

itsu has appointed TMW Unlimited, part of UNLIMITED, as its new CRM partner – the first time the brand has appointed an external CRM creative agency. The company, which sells Asian-inspired, healthy food, recently reported record monthly revenues, 73% growth in year-on-year restaurant sales and a record number of restaurant openings. TMW Unlimited will begin... Read more »

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67% of UK’s leading e-commerce giants fall short on website performance standards

Mon, 06 Nov 2023 08:25:29 +0000

Research from vshosting~, one of Europe’s leading providers of cloud and managed hosting services for e-commerce and IT businesses, today reveals a major performance gap in UK’s e-commerce landscape. While UK’s largest e-commerce businesses have enjoyed significant online success, these businesses are trailing behind UK’s fastest-growing businesses when it comes to vital web metrics –... Read more »

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Google Cloud partner digs into generative AI for marketers

Fri, 01 Sep 2023 16:59:30 +0000

If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe. Typeface, a generative AI app provider, announced the launch of an integrated generative AI... Read more »

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Emotional digital ads drive brand lift and recall

Mon, 24 Jul 2023 12:22:40 +0000

Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more... Read more »

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