Seedtag, a specialist in contextual advertising in EMEA and LATAM, has released the findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe. 

The UK was most likely to support an ad funded model for online content (76%), significantly higher than Italy (56%), France (52%) and Spain (51%). The disparity in behaviours demonstrates the need for a diverse...