85% of UK shoppers had poor experiences with online retailers in 2023

Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe.

This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users. 

Its 2024 Online Retail Trends Report surveyed more than 1,500 US and UK consumers about their recent online shopping experiences, as well as...

20 March 2024 | Commerce

Just 5% of consumers highly trust tech companies

A park bench with the word 'trsut' engraved on its side.

As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly.

According to GetApp's 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024.

This is contrary to the immediate post-pandemic years when biometric technologies peaked in...

14 March 2024 | Best Practice

8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection

With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy.

Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”). 

This concern about intrusive data gathering and disconcertingly personal advertisements appears to...

7 February 2024 | Best Practice

Global martech spend will surpass $215bn by 2027

Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending.

Forresters's forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software.

In the report, Forrester predicts that global spending on...

6 February 2024 | Automation

Study underlines consumers’ concern over fake reviews

Smiley faces with a tick next to a happy face.

Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands.

The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands to take action in order for them to feel confident in the content they’re consuming online.

Andy Chakravarty, VP...

10 January 2024 | Best Practice

Accenture acquires Jixie’s intelligent digital marketing platform

Accenture has agreed to acquire the business of media and marketing technology company, Jixie.

Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song - the firm’s tech-powered creative group - helping Indonesian clients deliver more personalised experiences to enhance customer engagement for sustainable business growth.

Headquartered in...

3 January 2024 | Customer Experience

51% of UK consumers admit to deliberately trying to withhold their personal information  

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them.

This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one in five (19%) UK consumers said none of the content they receive was of relevance at all. This has shined a bright light on brands’ failure to deliver accurate data-driven...

13 December 2023 | Best Practice

Festive shoppers are 81% more likely to click on personalised content this year

Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content.

This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and spending 10% longer on each page. Despite this more considered shopping behaviour, sales were up 4.41%...

12 December 2023 | Commerce

57% of UK consumers say digital bliss a must for festive fun

A girl using a smartphone next to a Christmas tree.

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience.

With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit.

Many consumers also admit that a bad digital experience could threaten household harmony, while 20% fear that they will become so angry that...

8 December 2023 | Best Practice

Omnicom Media Group partners with logistics app Glovo

A Glovo worker cycling through a park.

Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap. 

The announcement marks the first partnership between Glovo and an agency holding company. 

Founded in Barcelona in 2015, Glovo is one of the world’s...

6 December 2023 | Branding