Irish Distillers, producer of some of the world’s most well-known and successful Irish whiskeys, has today announced the launch of a digital e-label system which aims to better inform consumers about the products they are consuming, as well as encourage responsible drinking.

The digital labelling initiative is beginning with a European pilot program across Pernod Ricard’s strategic international brands, including Jameson and Absolut in the Irish market, before being rolled out...