A third of consumers check their emails two-five times per day

A email app icon on a smartphone.

Almost one third (31%) of consumers check their emails two to five times per day, with 77% checking them at least once.

This is one of the key findings from the 2022 Global Messaging Engagement Report by customer communcations platform Twilio SendGrid

Consumers’ communication preferences are constantly changing as their relationships with technology evolve. While tried-and-true channels like email have remained a reliable way to get in front of customers and prospects,...

22 February 2022 | Email marketing

4 advantages of an email marketing platform

An email app logo on a phone.

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down.

Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are measurable and create positive ROI. This can certainly be the case if a marketer chooses to use an integrated email marketing platform that supports them...

19 January 2022 | Email marketing

Intuit to acquire email marketing platform Mailchimp for $12 billion

Email Button

Intuit, the financial software company behind TurboTax, QuickBooks, Mint and Credit Karma, has agreed to buy Mailchimp for $12 billion (£8.8bn).

Mailchimp is a marketing automation platform and email marketing service, used by businesses to manage their mailing lists and create email marketing campaigns and automations to send to customers.

Geared specifically towards growing small to mid-market businesses, Mailchimp’s acquisition by Intuit fits with its long-term...

24 September 2021 | Email marketing

Old School: The forgotten tech making a comeback with marketers

In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech. 

Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix. 

There is a reason why old tech works, there’s a layer of trust and acceptance that marketers can benefit from - big time.

Old tech,...

16 August 2021 | Automation

Digital marketers among most in demand freelancers

A for hire sign.

Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months.

This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in demand freelancing jobs are in technology, digital marketing, and design with an increase in projects for freelancers with strong marketing, technical skills or programming...

1 June 2021 | Content Marketing

Spamming vs. cadence – why email marketers should know the difference

With more than 300 billion marketing emails delivered every day, savvy brands across the globe are upping the ante in order to achieve the desired cut-through they require from their digital comms.

And while it’s becoming increasingly difficult for marketing departments to land that conversion-led piece of content – against an overwhelming backdrop of online ‘noise’ – the statistics evidence just how important a piece in the jigsaw that email marketing...

25 May 2021 | Email marketing

Assessing the disconnect between email and wider marketing teams

It is estimated that around 80% of businesses use email as their primary communication tool, especially when it comes to external communications. Virtually every sector, over the past year, has found themselves being forced to make changes and implement new technology in order to adapt to the effects of the pandemic. And in response to the shift to digital, how companies choose to implement and use email marketing has become even more essential to drive revenue.

Yet, despite...

19 May 2021 | Best Practice

Three technical trends to consider for your data-driven marketing initiatives

As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilising “big data” for closing in on 20 years, and articles detailing how effective and popular AI will be in marketing go back close a decade.

Which is not to say change isn’t happening, but that it comes gradually, in fits and starts as industry innovators latch onto a...

14 April 2021 | Advertising Technology

Five account-based marketing trends to follow in 2021

It is a trend that’s perfectly in step with the times. Account-based marketing (ABM) is becoming one of the dominant forms of marketing today, and with good reason; in an age where marketing is ever-present, mass marketing efforts are a lot less effective than individual marketing targeted at specific potential customers. From individually tailored marketing efforts, messages can be more targeted and avoid some of the stigma from marketing saturation today.

While ABM is a trend...

1 April 2021 | Best Practice

How email can help businesses to scale during economic uncertainty

Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Businesses who have otherwise taken a conservative approach to spending marketing dollars online, have now been thrust into the same advertising marketplace as eCommerce and tech giants. While this is uncertain and at times scary territory for many businesses the opportunity for success is huge.

Marketing teams have had to...

12 March 2021 | Customer Experience