Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner.

In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making.

Joseph Enever, senior director analyst in the Gartner Marketing practice, said: “CMOs often believe that achieving marketing data integration goals will lead to greater influence and increased value of...