Gen Z exposed as the worst data hoarders

Ones and zeros representing data.

Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment.

Over half of data stored in predominantly fossil-fueled data centres by businesses is waste data. Unwittingly contributing to this are the 63% of...

12 May 2023 | Big Data

70% of UK consumers hide their personal data when online 

While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online.  

The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the internet in ways which mask their personal information on a weekly basis, such as browsing in...

9 May 2023 | Big Data

Authentic Brands Group partners with Amperity to supercharge their customer data

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become  Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands.

With a vast roster of more than 40 iconic and world-renowned...

20 April 2023 | Big Data

Salesloft unveils generative AI capability to boost seller productivity  

Salesloft, a provider of a sales engagement platform, has introduced a range of new capabilities and enhancements, including AI generative text, designed to unlock seller productivity, help customers scale their global revenue organisations, and drive increased revenue outcomes.

The company also claims to be the first and only revenue workflow provider to offer multi-language support in French, German, and Spanish across its entire platform.

New capabilities...

13 April 2023 | Automation

Consumers abandon firms that waste energy storing data 

A power plant.

Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.  

And these consumers are prepared to vote with their feet if businesses don’t cut back on data-related pollution: 42% said they would stop buying from a company if they knew it was...

4 April 2023 | Best Practice

Qudo democratises data-powered marketing with ‘freemium’ research platform 

New entrant to the burgeoning martech sector, Qudo, has launched its flagship Software-as-a-Service (SaaS) platform.

Through its unique data-driven approach, Qudo unlocks consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations and browser cookie controls in the process. 

Its launch signals an important step in the democratisation of data-powered marketing, according to Qudo. While, historically, such...

27 March 2023 | Campaigns

MillerKnoll selects Amperity to accelerate first-party data strategy

data

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced MillerKnoll has selected Amperity to maximise the value of its omnichannel data through the delivery of relevant, personalised customer experiences.

With Amperity, MillerKnoll will be able to leverage its customer data to reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores and content...

22 March 2023 | Best Practice

Businesses are losing customers due to disjointed digitisation

Digitisation efforts begun in the pandemic must now be reconciled in light of today’s customer needs, according to the findings of research released by customer engagement platform Twilio.

The study has uncovered how businesses’ digital acceleration in 2020 has led to a wealth of channels that now need to be consolidated into nuanced, personalised customer engagement strategies in response to today’s consumer needs. With customer retention a crucial metric amid economic...

20 March 2023 | Best Practice

Data clean rooms are hot right now, but CDPs remain critical to marketing

Major changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying for two decades.

In fact, 64% of advertisers recently shared that Apple ATT, which requires user permission to track their behaviours, is hurting their results. Now is the time for brands to run, not walk, toward first- and second-party data strategies. This will be key to uncovering valuable and useful insights.

This helps...

15 March 2023 | Advertising

74% of marketers embrace simplification amid economic downturn

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research.

In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a picture of the current state of the martech landscape.

Key findings:

Marketers are increasingly turning...

14 March 2023 | Advertising Technology