Amperity recognised as a leader in Snowflake’s Modern Marketing Data Stack report

Amperity, an AI-powered customer data platform (CDP) for enterprise brands, has been recognised as a Customer Data Activation Leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Snowflake’s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the...

9 October 2023 | Best Practice

Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks

A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz.

Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review of 76 campaigns across eight...

26 September 2023 | Advertising

Three quarters of marketers’ positive outlook holds steady amid rapid digital acceleration

Econsultancy, a global provider of digital marketing and ecommerce insights and training, today revealed an early snapshot from its annual Future of Marketing report, which revealed marketers’ positive industry outlook remains steadfast despite a prolonged rocky economic environment.

Despite the crises which have characterised the last few years, more than three quarters (76%) of marketers remain optimistic about the future of the industry. This remains on par with the previous...

5 September 2023 | Best Practice

Google Cloud partner digs into generative AI for marketers

If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe.

Typeface, a generative AI app provider, announced the launch of an integrated generative AI marketing solution with GrowthLoop and Google Cloud’s BigQuery and GenAI Foundation Models to ‘merge generative AI into a single, streamlined...

1 September 2023 | Automation

Emplifi unveils unified analytics for insights into the customer journey

Customer engagement platform Emplifi, has launched of Unified Analytics, an integrated solution that aggregates, analyses, and presents customer data in an easily digestible format.

As an integral component of Emplifi’s Customer Engagement platform, Unified Analytics provides deep business insights that can vastly improve the customer experience by bringing together social media data, customer service and care case management data, Voice of Customer (VoC) insights, and...

22 August 2023 | Big Data

Demographic data is losing its value as consumers become more unpredictable

Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform.

As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where and what they’re investing in (65%).

The survey of 300 UK marketing decision...

6 July 2023 | Big Data

The cookie rental market is collapsing: Get your house in order with first-party data

A plate of chocolate chip cookies.

The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer identification, retention and acquisition methods. Instead, they face the urgent task of swiftly constructing a robust foundation of first-party data. This is vital to ensuring they continue to deliver meaningful...

4 July 2023 | Best Practice

1 in 3 want more personalised ads, but only 6% willing to share more data

Precis Digital, a data-driven digital marketing agency, has unveiled its latest research, conducted by the YouGov analysis institute, on consumer attitudes towards privacy and wider societal issues in digital advertising in the UK.

The study highlights that while one-third of consumers express a desire for personalised advertisements, a mere 6% are willing to share additional data to receive highly personalised ads. This disparity raises questions about the alignment...

21 June 2023 | Big Data

Amperity replaces third-party cookies to drive customer acquisition and ROI

Amperity, an enterprise customer data platform (CDP) for consumer brands, announces a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, representing more than $USD300 billion in digital ad spend annually.

Through its industry-leading ad connectors and patented unified customer profiles, brands such as Alaska Airlines, Brooks Running, and Wyndham Hotels & Resorts, have achieved match rates as high as 85% on key channels,...

23 May 2023 | Big Data

Gen Z exposed as the worst data hoarders

Ones and zeros representing data.

Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment.

Over half of data stored in predominantly fossil-fueled data centres by businesses is waste data. Unwittingly contributing to this are the 63% of...

12 May 2023 | Big Data