Global martech spend will surpass $215bn by 2027

Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending.

Forresters's forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software.

In the report, Forrester predicts that global spending on...

6 February 2024 | Automation

Global annual marketing spend to reach $4.7 trillion by 2025

A close up of a dollar bill.

Annual marketing spend will reach $4.7 trillion by 2025, which represents growth of $1.1 trillion from 2021 to 2025 at a compound annual growth rate (CAGR) of 7% — an acceleration above the 5% CAGR from 2015 to 2019.

This is according to industry analyst firm Forrester, which has published a new report titled ‘2022 Marketing Investment Forecast.

Brands are eager to understand how to adjust their marketing investments based on the impact of the pandemic. They will...

7 April 2022 | CMO