The rise of short-form videos, first popularised by TikTok and then copied in the form of YouTube Shorts and Instagram Reels, has been a game-changer in the social media landscape.

These no more than 60-second long videos are not only entertaining and highly addictive content but also a fantastic way to reach younger audiences. That is why marketers continue pouring money into this type of advertising.

According to data presented by OnlyAccounts.io, global ad spending...