Study underlines consumers’ concern over fake reviews

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Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands.

The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands to take action in order for them to feel confident in the content they’re consuming online.

Andy Chakravarty, VP...

10 January 2024 | Best Practice

Amazon tackles fake review fraudsters on social media

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Amazon has filed legal action against the administrators of more than 10,000 Facebook groups that attempt to orchestrate fake reviews on Amazon in exchange for money or free products.

These groups are set up to recruit individuals willing to post incentivized and misleading reviews on Amazon’s stores in the U.S., the UK, Germany, France, Italy, Spain, and Japan.

Amazon will use information discovered in this legal action to identify bad actors and remove fake reviews...

26 July 2022 | Ethical Marketing