Misinformation from sales teams has been killing deals, with 48% of buyers pointing to misleading information about a product and price being the biggest turn offs.

This is according to the fifth annual ‘State of Sales’ report for 2021 from LinkedIn, which explores how events of the past year are challenging the world of sales.

The study found that 44% of buyers were put off by sales people not understanding their company and its needs, while 43% said sales people...