Brands spent $673bn on social media ads in five years

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, and the figure keeps on rising.

Annual Social Media Ad Spending has Almost Tripled Since 2018

Over the past decade, social...

22 May 2023 | Advertising

Investment in social media is ‘critical for long-term success’

Social media apps on a smartphone.

80% of business leaders anticipate their company’s social media budget to increase over the next three years as 93% agree social media data and insights will be a primary source of business intelligence moving forward.

This is according to new research from Sprout Social, a provider of social media management software, conducted by The Harris Poll.

The report, The 2023 State of Social Media: AI & Data Take Center Stage, shows nearly every executive understands the...

16 May 2023 | Social Media Marketing

Bye-bye search engines – social media is taking over

Social media apps on a smartphone.

82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot's recent Social Media Report.

With 70% of brands selling products directly via social media, and nearly 80% buying advertising on the big four platforms (Facebook, Instagram, YouTube, and TikTok), it's clear that businesses are seeing the value in reaching consumers on these channels. 

Cemented by the death of telephone customer...

6 April 2023 | Search Marketing

The European countries most reliant on social media revealed

New research has revealed the European countries most reliant on social media, with Cyprus coming out on top.

The study, conducted by gaming site AskGamblers, analysed the latest available usage data for Facebook, Instagram and Messenger to see which countries had the highest share of users compared to the population.

It found that Iceland is the European country most reliant on social media, with a score of 98.14 out of 100 for social media usage. The country has...

28 February 2023 | Social Media Marketing

Brave Bison acquires market-leading social media agency Social Chain

Brave Bison, a media, marketing, and technology company built for the new era, today announces its fourth acquisition: of Social Chain, a market-leading social media and influencer marketing agency founded by Dragons’ Den entrepreneur Steven Bartlett, for over $20m.

Since its foundation in 2014, Manchester-based Social Chain has made waves in the industry. The agency has gone from building some of the biggest communities in social and disrupting the market, to becoming one of...

10 February 2023 | Social Media Marketing

B2B social media marks huge growth with Tik Tok leading the pack

TikTok logo on a smartphone.

Meltwater has published a report revealing that the importance of social media is increasing among organisations as a result of the global economic uncertainty.

With brand awareness as a priority, more than half of the survey respondents (52%) stated that economic uncertainty has made social media a more important channel for their organisation.

While Facebook remains the most used social media platform for organisations, in terms of growth, the use of TikTok is rapidly...

24 January 2023 | Social Media Marketing

Travellers want more inclusive, authentic content on social media

Kimpton diverse people.

Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers.

Kimpton polled more than 4,000 people from Australia, Japan, the UK and the US and found an overwhelming need for more authentic and varied travel content as well as a high demand for travel brands to do more to feature inclusive and...

13 December 2022 | Social Media Marketing

Navigating the choppy waters of social commerce

Islands in a rough sea.

Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy.

Social commerce’s domination has been a long time coming with 44% of the world’s population already using social media. Turning these growing platforms into commerce platforms was a natural next step with brands and retailers jumping on the opportunity. As such, the social commerce market is rapidly expanding,...

28 November 2022 | Commerce

Marketers engaging better with disabled consumers but barriers remain

A barrier blocking a road.

83% of businesses are doing more to provide accessibility in digital marketing than in the past, demographics such as age, gender and race are more often prioritized in marketing efforts.

This is according to the 2022 Accessible Marketing Survey conducted by Capterra, an online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry.

One in four American adults live with a physical or mental disability, yet they...

1 September 2022 | Advertising Technology

UK companies’ social media ad spend trumps global average

Social media apps on a smartphone.

UK brands spent 59% more on social media ads in Q2 2022, compared to the global average of £3118.

This is according to a study by Emplifi, a unified customer experience (CX) platform, which analysed thousands of brands worldwide between 1 April, 2022 till 30 June, 2022. UK brands spent the most on social media advertisements globally, despite engagement levels across social channels declining year-on-year.

Key findings from the report include:

UK tops global...

9 August 2022 | Advertising