Google delays Chrome tracking cookies ban until 2023

Google Chrome

Google has pushed back its planned blocking of third-party cookies on its Chrome internet browser from 2022 until 2023.

Cookies are used by websites to track users' browsing activity to enable digital publishers to better target their adverts.

Many of Google’s competitors, including Apple, Microsoft and Mozilla, have already blocked them. 

Vinay Goel, privacy engineering director for Google's Chrome browser, said: "While there’s considerable progress...

29 June 2021 | Advertising

Apple’s privacy changes – how will they impact marketers?

A red apple.

Apple has previewed new privacy protections in iOS 15, iPadOS 15, macOS Monterey and watchOS 8, which it hopes will help users better control and manage access to their data. 

The tech firm said these features “represent the latest innovations in Apple’s legacy of privacy leadership”.

Protect data from third parties

In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new...

9 June 2021 | Advertising