Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment.
With increased competition, the report highlights the need...
Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking piece of CGI footage with a jaw-dropping scene in North Greenwich, London.
The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a...
Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to 19% in 2023.
The research, conducted in collaboration with the martech and sales enablement educator LXA,...
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has partnered with Vevo, a music video network.
The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled...
Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook.
The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what...
We Are Social, a socially-led creative agency, and Meltwater, a specialist in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide.
In a bumper year for digital milestones, Digital 2024 shows that active...
Almost 90% of marketing leaders are more focused on business objectives today than five years ago.
However, only about a quarter start the planning process by identifying their desired business outcomes. This disconnect is at the core of the findings in a report from Walker Sands, a...
Digital experience specialist Acquia hsa unveiled two new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities.
These integrations - with Acquia Campaign Studio, Adobe Stock, and Google Translate - reduce the complexity...
Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past.
That’s the view of influencer marketing agency, Disrupt, following a European...
The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.
The decision to launch the course comes following DMI’s latest...
83% of publishers are curious to tap retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns.
This is according to a global study of more than 1000 brands, agencies, retailers and publishers conducted by commerce...
As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action.
A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may...
Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so.
Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030)...
UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.
Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see...
Thales, a global technology and security provider, has published the findings of its 2024 Thales Digital Trust Index which reveals that the banking sector is most trusted when it comes to protecting personal data and delivering trusted digital experiences.
Thales surveyed 12,426...
With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy.
Attest, a leading consumer research platform finds that 84% of Americans are concerned about data...
Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending.
Forresters's forecast examines six categories of marketing technology software: experience delivery, marketing...
Ad Signal, a specialist provider of video content management solutions, has partnered with Perifery to provide media organisations with seamless deduplication workflows.
The integration optimises the storage and management of digital assets and contributes to cost savings and carbon...
After a long period of economic stagnation, a study of almost 2,000 decision-makers has found that 67% of businesses have no marketing action plan, and more than half don’t even have a business plan.
The Marketing Maturity Report, by The Marketing Centre, asked people from...
With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets - invalid traffic (IVT).
In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activity, including bots and automated scripts - an increase of...
As new research reveals a significant amount of businesses are missing out on global opportunities by failing to go multilingual, enterprise CMS leader Storyblok has partnered with Lokalise, a AI-powered translation tool to enable brands to localise content faster and easier than ever...
As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years.
With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers,...
Dior was the most globally talked about luxury brand by influential sources on social media from the Emmys red carpet in the three days following the event.
According to influencer analytics platform WeArisma, 99 celebrities, influencers and press shared 138 pieces of content with a...
Advertisers’ lack of visibility into their creative production lifecycle sets the industry up to waste billions in 2024 on content that never gets used.
This is according to a study by creative agency CreativeX, which estimated that the average F500 company could be wasting at...
The rise of short-form videos, first popularised by TikTok and then copied in the form of YouTube Shorts and Instagram Reels, has been a game-changer in the social media landscape.
These no more than 60-second long videos are not only entertaining and highly addictive content but...
Acxiom, the customer intelligence company, has teamed up with MetaRouter, a specialist in customer data infrastructure. The partnership will see Acxiom implement MetaRouter solutions that will enable customers to better define their first-party data strategies in a world facing cookie...
Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands.
The results revealed that fake reviews are something that weigh...
Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with global information services company Experian.
By partnering with Experian, Sonobi believes it has increased programmatic addressability across the...
Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme.
By 2025, Gartner predicts that a ‘perceived decay’ in the...
Accenture has agreed to acquire the business of media and marketing technology company, Jixie.
Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song -...
