Acxiom partners with MetaRouter to help brands overcome cookie deprecation

Acxiom partners with MetaRouter to help brands overcome cookie deprecation Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Acxiom, the customer intelligence company, has teamed up with MetaRouter, a specialist in customer data infrastructure. The partnership will see Acxiom implement MetaRouter solutions that will enable customers to better define their first-party data strategies in a world facing cookie deprecation.

Combining MetaRouter’s data delivery strengths with Acxiom’s integration expertise, the two companies help brands refine first-party data strategies and develop effective customised marketing technology stacks. Working together, Acxiom and MetaRouter provide streamlined data management and advanced analytics while prioritising ethical data practices. This approach empowers clients to fully harness their owned data, resulting in more informed decision-making, precise marketing reach, and increased customer trust and return on investment.

Showing early promise, Acxiom and MetaRouter are already working with a growing number of clients to solve their pressing need for strong first-party data strategies. 

Jason Skelton, head of European Partnerships at Acxiom, said: “As adtech and martech increasingly converge, we needed a partner who shared our belief in the value of first-party data and the vision to bring these two worlds together. By collaborating with MetaRouter, brands can leverage our customer intelligence cloud capabilities across advertising and marketing efforts, optimising first-party data strategies to drive those personalisation events that customers expect today. Through this partnership, we’re not just adapting to change – we’re shaping the future of customer engagement.”

Jonathan von Abo, VP of Alliances for EMEA, said: “We’re honoured to partner with Acxiom, a company known for its expertise in data-driven customer intelligence. Combining our first-party data collection capabilities with Acxiom’s commitment to helping brands deliver tailored customer experiences promises to be transformative for our clients. We look forward to our collaboration and bringing innovative solutions for a constantly changing landscape.”

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