How to acquire and retain the attention of 200 million ‘ad aware’ users

Adjusting to any new environment is hard at the best of times, but back in March many of us had to come to grips with a new type of office: our homes. The kids screaming in the background during a video call, the moment of panic when the internet connection dropped, the constant snacking every hour of the day…and that’s not including the noise of everyone else working remotely with you and their phones going off constantly.

For the first few days and weeks in a new work...