How to stop spending money on paid search and get noticed organically

Paid search advertising is a digital marketing tactic that remains popular today. Its appeal largely stems from its pay-per-click model that guarantees that advertisers pay for actual traffic rather than mere visibility. But how effective is advertising on popular search engines like Google and Bing?

Teknicks surveyed more than 1,000 internet users to get a better sense of how they find what they’re looking for online. Their answers suggest that search engine advertising - and...

3 September 2020 | Advertising

Why market research and marketing research are very different disciplines – and how to utilise them best

Market research and marketing research are not the same, yet many marketers use the terms interchangeably. Both are important components in marketing efforts and sound similar, but they are inherently different.

The distinction between these types of research is when each occurs. Business owners and marketing leaders conduct market research during the earliest phases of product or business model development. Marketing research, on the other hand, happens later.

To differentiate...

23 January 2020 | Advertising

Three ways to properly navigate marketing research in the age of data

Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat.

Empirical research has become convoluted by the overwhelming number of data points regarding customer behaviour and the market for products and services. When marketers don’t have a proven methodology for deriving insights, money committed to...

31 August 2018 | Best Practice

Three ways to properly navigate marketing research in the age of data

Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat.

Empirical research has become convoluted by the overwhelming number of data points regarding customer behaviour and the market for products and services. When marketers don’t have a proven methodology for deriving insights, money committed to...

31 August 2018 | Best Practice