Global martech spend will surpass $215bn by 2027

Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending.

Forresters's forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software.

In the report, Forrester predicts that global spending on...

6 February 2024 | Automation

GetResponse unveils enhanced ecommerce marketing automation solution

GetResponse graphic

Marketing automation software provider, GetResponse, has launched an enhanced Ecommerce Marketing Automation solution.

Ecommerce marketing automation can help online store owners scale their businesses in an automated manner— increasing revenue and sales, according to Daniel Brzeziński, VP, COO and head of product at GetResponse

He said: "Though we've had existing partnerships and robust integrations with Ecommerce companies such as Shopify, Magento, PrestaShop,...

24 May 2022 | Automation

How Gulliver’s Theme Park Resorts boosted customer engagement

A castle at Gullivers theme park.

Designed for young families who have children that are aged between 2-13-years-old, Gulliver’s Theme Park Resorts provide memorable family days out as well as a range of themed accommodation options for short breaks and sleepovers.

Already established in Warrington, Milton Keynes and Matlock Bath, the fun-fuelled organisation recently expanded and opened resort number four in the popular area of Rother Valley, South Yorkshire.

The problem:

With a 183,000-plus...

3 February 2022 | Automation

Most marketers are unhappy with their marketing automation platforms

A sad looking little dog.

More than half of marketing professionals (55%) do not believe they are getting what they need from their current marketing automation platform from a value perspective.

With individualisation and dynamic engagement the watchwords for 2022, marketers are demanding more from their marketing automation platforms with improved user experience (UX) for ease of use, additional tech-stack integrations, and automated updates to new compliance requirements cited as mission critical needs....

27 January 2022 | Automation

Old School: The forgotten tech making a comeback with marketers

In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech. 

Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix. 

There is a reason why old tech works, there’s a layer of trust and acceptance that marketers can benefit from - big time.

Old tech,...

16 August 2021 | Automation

Alfi research shows promising growth for programmatic advertising

Half of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years.

This is according to a survey by the Florida-based artifical intelligence (AI) advertising SaaS platform, Alfi. The research also found that, when asked to pick the three most important benefits of programmatic advertising, 94% of those asked cited automation.

Programmatic advertising involves the automated purchasing and management of...

9 August 2021 | Advertising Technology

HubSpot: Chatbot usage more than doubled during the pandemic

Hello Sign

Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers.

The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to match developing technologies.

Part of a wider trend in the use of automation, the report reveals the acceleratory effect of the...

23 July 2021 | Advertising Technology