Acxiom, the customer intelligence company, has teamed up with MetaRouter, a specialist in customer data infrastructure. The partnership will see Acxiom implement MetaRouter solutions that will enable customers to better define their first-party data strategies in a world facing cookie deprecation.

Combining MetaRouter's data delivery strengths with Acxiom's integration expertise, the two companies help brands refine first-party data strategies and develop effective customised...