AnalyticsIQ’s Data Shop launched on Narrative’s data streaming platform

Data on a computer screen.

AnalyticsIQ, a specialist in predictive analytics innovator and marketing data creator, has launch an e-commerce store for audience data. 

The store is built with Narrative’s new Data Shops offering, which enables companies to effortlessly spin up a branded data shop that lets data users easily find, purchase, and leverage a variety of proprietary data assets via a familiar e-commerce experience.

Psychological drivers

AnalyticsIQ is said to be the first...

26 August 2021 | E-Commerce

TikTok introduces Shopify Shop Tab for approved merchant profiles

TikTok logo on a smartphone.

TikTok has unveiled an expanded partnership with Shopify and pilot testing TikTok Shopping among a select group of Shopify merchants in the US, UK, and Canada in the coming weeks. 

TikTok Shopping will bring new features that help Shopify merchants create engaging, organic content that sends consumers directly to their online store for checkout, making it easy for people to explore and buy the products they discover on TikTok.

Creative outlet

Through...

26 August 2021 | E-Commerce

94% of online brands have lost EU customers since December 2020

An EU flag with a star missing.

Disruption caused by Brexit has had a drastic impact on Britain’s e-commerce economy, with 94% of online UK brands stating they have lost EU customers since the end of the transition period on 31 December 2020. 

E-commerce platform ChannelAdvisor and research firm CensusWide surveyed 304 CMOs working at UK brands that sell items online. ChannelAdvisor asked if these brands had lost business due to Brexit disruption, such as added complications around border delays and...

2 July 2021 | E-Commerce

What to expect from the Digital Experience and eCommerce track at #DMWF Virtual

The digital marketplace and eCommerce landscape is ever-changing and there is no denying the Coronavirus global pandemic has had a real effect on this and digital experience, creating more challenges for marketers. 

On day two (September 17) the Digital Experience and eCommerce track at #DMWF Virtual will focus on approaching the challenges we face with selling online and providing services. Our expert speakers will be sharing their real-life experiences and practical how-to...

27 July 2020 | Best Practice