How retail marketers can empower back-to-school campaigns in a cookieless future

School pupils studying.

Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”.

Google and other browsers have taken note, cementing plans to comprehensively cease third-party cookie tracking within...

18 August 2022 | Campaigns

Shocking loyalty statistics that will make you rethink your marketing strategy

A graph displayed on a laptop.

Whether due to the rise of e-commerce, the disruptions of the pandemic or other factors specific to a given industry, the old patterns of consumer behaviour no longer hold true in the current marketplace. According to Cheetah Digital's recently published 2022 Digital Consumer Trends Index, even the 76% of UK consumers who define themselves as loyal to certain brands say they’d still buy from competitors if it was cheaper or more convenient to do so. In this article, we take a look at the...

18 July 2022 | Big Data

Can your customer loyalty program pass the ‘grandma test’?

An elderly lady washing carrots.

A best-in-class loyalty program goes way beyond traditional ‘points-for-purchase punchcards’. There’s also no one-size-fits-all customer loyalty template. The key to success is a data-driven loyalty strategy that combines customer data to create unique, personalised offers, resulting in increased engagement and revenue, according to András Szöcs, senior director and head of customer programs and centre of excellence at leading European retailer, Salling Group.

Speaking...

9 May 2022 | Best Practice

UK consumers demand hyper-personalisation, new report reveals

The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.

Email marketing reigns supreme

Email continues to sit...

4 April 2022 | Email marketing

Metaverse: What’s the impact on data privacy?

An array of lights depicting a person's body.

The metaverse, which will merge physical reality with the digital world by way of virtual reality, augmented reality and the Internet, is coming. But the question is — are we ready?

According to Chris Wylie, the Cambridge Analytica whistleblower that spurred a massive overhaul of privacy practices and legislation across the globe, the answer to the above question is a resounding no.

In fact, it might be best to start pumping the breaks on the metaverse now before it...

8 March 2022 | Ethical Marketing